About

ARAKAWA LABS™

//Founded by DN.00 //
//A.K.A. [Donovan (Arakawa) Kelm] //
Location: ???, USA | Operating Globally

Arakawa Labs™ is a streetwear and techwear clothing brand. Built for creators, designers, and builders and founded by Donovan Kelm—aka DN.00 (“D” “N” “dot” “doublezero”)—the Lab is a place where confidence is engineered, researched, and designed.

// WHY THE LAB? //

I didn’t want a brand.
I wanted a system.
One where every product has a reason, and every reason has structure.

I grew up around music and art but found my creative voice in design, structure, and engineered storytelling. "The Lab" is my version of the studio—a place to test ideas, develop narratives, and build wearable technology. It's where I turn raw creativity into calibrated products.

// OUR PHILOSOPHY //

Confidence is the catalyst.
We believe that self-belief powers creation. That energy can be embedded into materials. That design can be felt—not just worn.

Every item from Arakawa Labs is a “catalyst for confidence.” Whether it's a hoodie, accessory, or future-ready collectible—each piece is limited, certifiable, and intentional.

We don’t chase attention. We earn access.

// THE SYSTEM //

Arakawa is structured like a covert engineering program.
Drops are referred to as “Material Shipments.”
Ownership is confirmed through NFC-enabled "Initiation Chips."
The Community become technicians.
And the deeper you go, the more you unlock.

Each design exists within my universe part fiction, part framework. World building to integrate with every drop and every mind that connects to the mission.

// MSG FROM DN.00 //

I’m not here to convince anyone.
I built this for people who feel the pull.
People who take matters into their own hands. people who want purpose, precision, and something to believe in.

This is my origin, Where will yours be?