About

ARAKAWA LABS™

//Founded by DN.00 //
//A.K.A. [Donovan (Arakawa) Kelm] //
Location: ???, USA | Operating Globally

Arakawa Labs™ is a streetwear and techwear clothing brand. Built for creators, designers, and builders and founded by Donovan Kelm aka DN.00 (“D” “N” “dot” “doublezero”). The Lab is a place where confidence is engineered, researched, and designed.

// WHY THE LAB? //

I didn’t want a brand.
I wanted a machine.
One where every product has a reason, and every reason has intention.

I grew up around music and art but found my creative voice in design, structure, and engineered storytelling. "The Lab" is my version of the studio. A place to test ideas, develop narratives, and build wearable technology. It's where I turn raw creativity into calibrated products.

// OUR PHILOSOPHY //

Confidence is the catalyst.
We believe that self-belief powers creation. That energy can be embedded into materials. That design can be felt—not just worn.

Every item from Arakawa Labs is a “catalyst for confidence.” Whether it's a hoodie, accessory, or future collectible. Each piece is limited, certifiable, and intentional.

Why chase attention, when you can earn it.

// THE SYSTEM //

Arakawa Labs is a covert engineering program.
Each Drop is a Material Advancement with new Designs.
Ownership is confirmed through NFC-enabled "Certification Chips." Each piece will be assigned a uniqui ID.
The Community become technicians.
And the deeper you go, the more you unlock.

Each design exists within my universe part fiction, part framework. World building to integrate with every drop and every mind that connects to the mission.

// MSG FROM DN.00 //

I’m not here to convince anyone.
I built this for myself and the people it inspires.
Thank you for your support.

This is my origin, Where will yours be?