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About

ARAKAWA LABS™


//Founded by DN.00 //
//A.K.A. [Donovan (Arakawa) Kelm] //
Location: ???, USA | Operating Globally

Arakawa Labs™ is a streetwear and techwear clothing brand. Built for creators, designers, and builders and founded by Donovan Kelm aka DN.00 (“D” “N” “dot” “doublezero”).

Arakawa Labs was built on a belief: feeling matters. In a world crowded with noise and soulless clothing, we engineer clarity through design. Every material, line, and decision is crafted with the conviction that confidence is a catalyst, when you feel craftsmanship, you can feel the confidence.

Rooted in a Japanese line known for discipline, craft, and quiet intention, Arakawa carries that heritage into every detail. Our mission is simple: create apparel with such integrity and precision that you feel elevated the moment you wear it. Confidence isn’t imagined; it’s engineered. And we embed that engineering into every piece.

// WHY THE LAB? //

I didn’t want a brand.
I wanted a machine.
One where every product has a reason, and every reason has intention.

I grew up around music and art but found my creative voice in design, structure, and engineered storytelling. "The Lab" is my version of the studio. A place to test ideas, develop narratives, and build wearable technology. It's where I turn raw creativity into calibrated products.

// OUR PHILOSOPHY //

Confidence is the catalyst.
We believe that self confidense powers creation. Intentional design is the key to great design. Great design moves us. 

Every item from Arakawa Labs is a “catalyst for confidence.” Whether it's clothing, art, or future collectible. Each piece is limited, certified, and crated with intentional.

Why chase attention, when you can wear it.

// THE SYSTEM //

Arakawa Labs is a covert Research & Design Lab.
Each Drop is a Material Advancement with new Designs & Collectibles.
Ownership is confirmed through NFC-enabled "Certification Chips." Each piece will be assigned a unique ID.
The Community become technicians.
And the deeper you go, the more you unlock.

Each design exists within my universe part fiction, part framework. Integration with every drop. Every mind that connects to the mission is a technician.

// MSG FROM DN.00 //

I’m not here to convince anyone.
I built this for myself and the people it inspires.
Thank you for your support.

This is my origin, Where will yours be?